Web site producers tend to be practical. Those that use Flash do so not because they’re Flash proponents, but because Flash is easy and ubiquitous.
Used to be you could argue that Flash, whatever its merits, delivered content to the entire audience you cared about. That’s no longer true, and Adobe’s Flash penetration is shrinking with each iPhone OS device Apple sells.
What’s Hulu going to do? Sit there and wait? Whine about the blue boxes? Or do the practical thing and write software that delivers video to iPhone OS?
Hulu isn’t a Flash site, it’s a video site.
- Web annotation on Daring Fireball: Who Can Do Something About Those Blue Boxes?

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