YouTube: Viral Wedding Videos Are Great For Advertising

   "Instead of a traditional wedding march, the couple picked Chris
    Brown’s “Forever.” YouTube’s content fingerprinting system picked
    that up and the copyright holders were able to place click-to-
    buy ads on the video which linked to downloads of the song on
    iTunes and Amazon"

   "YouTube reports that the click-through rate on those ads was two
    times higher than the overall click-through rate for those types
    of ads on the site, and that there was even a spillover effect on
    official “Forever” music video, which also saw the click-through
    rate son the same ads go up 2.5 times the average"

   "“Forever” climbed the music charts, reaching the No. 4 spot on
    iTunes (it is now No. 15) and No. 3 spot on Amazon’s MP3 top
    seller’s list (it is currently No. 4). Not bad for a song that
    was released a year ago"
 
 - YouTube: Viral Wedding Videos Are Great For Advertising
   http://r2.sharedcopy.com/tkgmh9u